Dress2Ten

A consistent identity, from the first impression to the smallest detail.

I led the design team and contributed to the brand identity and guidelines for Dress2Ten, an online fashion retailer focused on men’s clothing and accessories. The work covered a five-part logo family, color palette, Inter typography, usage rules, patterns and application mockups. A 26-page guide brings these elements into one reference for digital and print use.

A fashion identity needs to work across many surfaces and sizes. The guide connects larger brand expressions with compact marks for labels, embroidery and other small details.

• Led the design team and contributed hands-on to the identity and guidelines.
• Brought logo variations, color, typography and usage rules into a consistent brand system.
• Contributed to application examples across apparel, packaging and brand details.